SALT LAKE COMMUNITY COLLEGE

“SLCC Promise”

WRITER | DIRECTOR | PRODUCER

Salt Lake Community College launched a new program to help students cover the cost of college called SLCC Promise. Because of the success of the last campaign we brough back the previous actors for this campaign and kept the same branding at the end along with the same tone of the videos.

In order to differentiate this campaign visually from the previous we went with a cooler color pallet while keeping a bright and soft lighting setup to avoid it looking dark. Additionally, the actors are also writers so I brought them in as co-writers to work on the dialogue and additional ideas since they were already familiar with the tone and concept of the campaign. The result of both of these is a campaign that is a better encapsulation of the original idea as well as a new iteration that is adapted for the specific problem we were looking to solve.