Salt Lake Community College

“We’re sorry for interupting your video”

Writer | Director | Producer

As part of the new Smart Start campaign Salt Lake Community College wanted to let potential students know about the main benefits of attending Salt Lake Community College in a clear and concise manner. The ad buy for the commercials were for non-skipable YouTube videos so to match that medium I created the concept of “We’re sorry for interupting your video” in order to aknowledge that it was a non-skipable ad but to make up for it we wouldn’t waste their time and get straight to the point.